TAG Heuer
President and Chief executive officer
Jean-Christophe BABIN
TAG Heuer, Branch of LVMH Swiss Manufactures SA
6A Rue Louis-Joseph Chevrolet
2300 La Chaux-De-Fonds
Switzerland
Tel: + 41(0)32 919 8000
Fax:+ 41(0)32 919 9000
www.tagheuer.com
New products
2010
- TAG Heuer Silverstone
The SILVERSTONE was initially driven by the proven Chronomatic Calibre 11 automatic movement, developed in cooperation with Dubois Dépraz, Breitling and Hamilton-Büren, and launched in 1969 as the world first automatic chronograph movement with micro-rotor. Typical characteristics of the movement are the date counter at 6 o’clock and the two pushbuttons, placed across from the crown in two indentations.
To keep the counters, pushbuttons and crown configuration of the original, the new SILVERSTONE’s movement is the Calibre 11 with Dubois-Depraz module.
The re-edition is faithful to the original — not just the same bold mix of round and square and the distinctive technical features, but also the same vintage “HEUER” logo and “SILVERSTONE” lettering at 12 o’clock, and a strap in top-grade perforated alligator.
With its disruptive blend of sport and style, and resolutely geometrical design, the SILVERSTONE is a perfect example of TAG Heuer daring, and a standard bearer of its famous motto: “Swiss Avant-Garde Since 1860.”
- TAG Heuer Carrera 1887 Chronograph
TAG Heuer unveils its new integrated column-wheel automatic chronograph movement in a new generation of the Carrera, the legendary sports chronograph series designed by Jack Heuer in 1964 and an icon of refined taste ever since.
Jack Heuer, the brand’s CEO in the 60s and 70s, is the creative genius behind key TAG Heuer icons like the Monaco, the Silverstone or the Aquaracer (born as the “1000 Series” in 1979). Today he is TAG Heuer’s Honorary Chairman, and as active as ever. A legend in the watch industry, he has overseen the redesign of every new generation of the Carrera family.
The TAG Heuer Carrera 1887 Chronograph is the 21st century design evolution of the 1964 icon, more than ever celebrating and emphasizing its original minimalism, purity, readability and understated elegance. A “Grand Classique” re-invented for TAG Heuer’s 150th Anniversary, it is faithful to the original in design and spirit, but with a radical new “engine”, the Calibre 1887.
The Calibre 1887
At the occasion of its 150th anniversary and only a few weeks after commercializing the Monaco V4, TAG Heuer launches a new chronograph, produced and assembled in-house at its Swiss production sites in Cornol (Jura) and La Chaux de Fonds (Neuchâtel). Based on an existing platform developed and patented in the late 90’s by SII (Seiko Instruments Inc.) of which TAG Heuer has acquired the intellectual property usage rights, the Calibre 1887 was completely industrialized by the TAG Heuer Research and Development Team. The team also significantly re-developed some of its key components to match the new high-end Swiss assortment and increase its precision and reliability. The project has already generated 45 new production and assembly jobs.
The oscillating pinion of 1887
The oscillating pinion, which comprises a mobile stem and two pinions, allows the chronograph to function very efficiently by replacing the two large wheels of the anterior movements. A coupling system enables the chronograph to locate onto the watch movement with ultimate precision. The chronograph’s lightning fast start — an incredible 2/1,000th-of-a-second — guarantees the utmost in timekeeping accuracy.
The Calibre 1887 is the fifth movement assembled 100% in-house by TAG Heuer.
2008
CARRERA Calibre 1 Mechanical Watch (43mm)
Limited Edition (6000 pcs)
Movement:
TAG Heuer Calibre 1 – Manual Winding – Hours, minutes, and permanent second at 6 o’clock “look like retrograde”
Dial:
Black dial with “Clous de Paris” in central zone
“Look like retrograde” counter at 6 o’clock with spiral effect and double hands:
Polished finished side indicating from 0 to 30
Red side indicating from 30 to 60
Hand-applied polished numeral and indexes
Hand-applied TAG Heuer logo
Polished finished hands
Luminescent markers on hands and indexes
Case:
Case diameter: 43 mm
Polished steel case
Scratch-resistant sapphire crystal with double-sided anti-reflective treatment
Scratch-resistant sapphire case back with anti-reflective treatment revealing the decorated movement with “Clous de Paris”
Water resistance: 50 meters
Bracelet:
Packaging contains:
Black rubber strap with protruded TAG Heuer logo & “Clous de Paris” decoration
Black alligator strap with polished steel folding buckle with TAG Heuer logo
A tool for changing the bracelet
Grand CARRERA Calibre 17 RS Chronograph
Rose Gold (18K) Limited Edition (43mm)
500 pieces with silver dial / 500 pieces with brown dial
Movement:
TAG Heuer Calibre 17 RS COSC – Automatic – Chronograph – 2 Rotating Systems indicating the small second at 3 o’clock and chronograph minute at 9 o’clock - Date
Dial:
Two dials: silver (500 pces) and brown (500 pces)
2 Rotating Systems in solid rose gold (18K) decorated with “Côtes de Genève” and diamond polished facets:
Small second at 3 o’clock
Chronograph minute at 9 o’clock (30 minutes)
Opalin central area and external spiral effect area
Hand-applied curved faceted indexes in solid rose gold (18K) with double finishings
TAG Heuer logo
Polished hands with polished facets
Luminescent markers on hands
“Grand CARRERA – CALIBRE 17 – AUTOMATIC –OFFICIALLY CERTIFIED CHRONOMETER” written on the dial
Hand-applied date window at 6 o’clock
Case:
Case diameter: 43 mm
Fine-brushed solid rose gold (18K) case with curved faceted polished horns
Fine-brushed and polished solid rose gold (18K) bezel with tachymetre scale
Double antireflective curved sapphire crystal
Solid rose gold (18K) screw-in push buttons
Solid rose gold (18K) oversize screw-in crown
Solid rose gold (18K) case back sealed by 6 screws engraved limited edition XXX/500
Double sapphire case back
Water-resistance: 100 meters
Bracelet:
Brown hand-sewn alligator strap
Solid rose gold (18K) pin buckle with TAG Heuer logo
TAG Heuer SLR Calibre S
Laptimer Chronograph 43 mm
Movement:
TAG Heuer Calibre S: Electro-Mechanical Chronograph
Exclusive & patented TAG Heuer movement
Time & chronograph display using central hour, minute, second hands
Chronograph: 1/100th of a second;
Laptimer Function: BEST LAP time; indication up to 20 laps
Perpetual “retrograde” calendar until 2099
Dial:
Black or silver dial with vertical streak effect
3 hand-applied semi-circular counters:
at 12 o’clock lap counter with Chrono mode indicator at 9:30 and Best Lap mode indicator at 2:30
at 4:30 1/10th second retrograde counter
at 7:30 1/100th second retrograde counter
Hand-applied curved indexes
Polished-finished hands
Chronograph hands with red at the extremity
Luminescent markers on hands and indexes
Inner bi-directional turning bezel driven by the crown at 9 o’clock
Case:
Case diameter: 47 mm
Fine-brushed steel with polished edges
Fine-brushed fixed bezel coated with titanium carbide (black dial) / Polished steel fixed bezel (silver dial) with tachymeter scale
Scratch-resistant sapphire crystal with double-sided anti-reflective treatment
2 polished fluted crowns
Patented fine-brushed texturized push buttons inclined at 45° on top _ Water resistance: 100 meters
Bracelet:
5-row fine-brushed steel bracelet with solid steel folding clasp with SLR lettering and safety push buttons OR
Black natural rubber strap with textures inspired by the lateral air intake of the SLR 722 car, polished steel folding clasp with SLR lettering and safety push buttons
Grand CARRERA Calibre 36 RS Caliper Chronograph Racing Ti2 (43mm)
Movement:
TAG Heuer Calibre 36 RS - COSC – Automatic – Chronograph – 2 Rotating Systems indicating the chronograph minutes at 3 o’clock and chronograph hours at 6 o’clock – Linear permanent seconde at 9 o’clock - Date
Dial:
Two dial: black and silver
Rotating Scale magnifying the reading of 1/10th of a second driven by the crown at 10 o’clock
2 Rotating Systems decorated with “Côtes de Genève” and polished facets:
Chronograph minute at 3 o’clock
Chronograph hour at 6 o’clock
Linear second at 9 o’clock
Hand-applied curved faceted indexes with double finishings
Hand-applied TAG Heuer logo
Polished hands with polished facets
Chronograph second hand with red in the extremities
Luminescent markers on hands
“Grand CARRERA – CALIBRE 36 – CALIPER CHRONOGRAPH – CERTIFIED CHRONOMETER- 1/10th of a second” lettering on the dial
Date window at 4:30
Case:
Case diameter: 43 mm
Oversize titanium carbide coated crown with red line at 10 o’clock allowing to use the Rotating Scale
Titanium carbide coated push buttons
Titanium carbide coated case with curved faceted polished horns
Titanium carbide coated fine-brushed and polished bezel with tachymetre scale
Double antireflective curved sapphire crystal
Oversize titanium carbide coated screw-in crown
Titanium carbide coated case back sealed by 6 screws
Smoked double sapphire case back
Water-resistance: 100 meters
Bracelet:
Black rubber strap with titanium carbide coated end piece
Titanium carbide coated folding clasp with safety push buttons and applied TAG Heuer logo
Grand CARRERA Calibre 6 RS (40.2mm) Diamonds Bezel
Movement:
TAG Heuer Calibre 6 RS COSC – Automatic – Rotating System at 6 o’clock indicating the small second – Date
Dial:
Brown dial
Rotating Small Second System at 6 o’clock decorated with “Côtes de Genève” and diamond polished facets
Opalin central area and external spiral effect area
Hand-applied curved faceted indexes with double finishing
Hand-applied TAG Heuer logo
Polished hands with polished facets
Luminescent markers on hands
“Grand CARRERA – CALIBRE 6 - AUTOMATIC – CHRONOMETER OFFICIALLY CERTIFIED” written on the dial
Date window at 3 o’clock
Case:
Case diameter: 40.2 mm
Polished fixed stainless steel bezel with 68 Top Wesselton diamonds
68 diamonds with diameter 1.60 mm
Total 1.133 carats
Fine-brushed steel case with curved faceted polished horns
Fine-brushed and polished bezel
Double antireflective curved sapphire crystal
Case back sealed by 6 screws
Double sapphire case back
Water-resistance: 100 meters
Bracelet:
3 rows multi faceted steel bracelet. Finishing: alternated polished and fine-brushed central row and fine-brushed lateral rows with polished edges
OR
Brown alligator strap
Solid steel folding clasp with safety push buttons and applied TAG Heuer logo


