Fondation de la Haute Horlogerie

Philosophy

Independence and creativity, with passion as the driving force behind them. These are the three values that explain the whole structure of the company, as well as its strategic choices.

A longstanding commitment to self-financing gives Antoine Preziuso complete freedom in creative and commercial terms. The range can be diversified in an entirely unrestricted manner, including through daring to explore innovative technical and aesthetic solutions and using rare materials such as meteorite.

In the same way, the brand’s resolutely high-end enables it to maintain limited production and thus absolute control over quality, both as it relates to the watches themselves and to relationships with clients. The latter therefore benefit from a totally personalised service, offered by one set of passionately enthusiastic individuals to another.

Finally, the structure of a company such as Antoine Preziuso Genève, composed of a small team of highly qualified professionals, ensures extremely fast reaction times in terms of delivery and after-sales service.

It is by building on these assets that Antoine Preziuso Genève envisages the future diversification of its collection, in order to meet demand from the various markets; as well as a medium-term increase in the point-of-sale network. This expansion will be based on the current model of a limited number of well-established stores on all five continents.