Time to Change
« TIME TO CHANGE »
“Time to change” is the first book to explore in depth the world of fine Watchmaking from a strategic and managerial perspective. “Time to change” book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine Watchmaking around the globe. The authors, Luana Carcano and Carlo Ceppi, have tackled the issue with researches, questionnaires, interviews, with brand managers, retailers, editors, journalists, collectors, experts and opinion leaders of Haute Horlogerie.
“In the current international business environment, it is important for companies to boost competitiveness by taking decisions effective in the short term while reinforcing client engagement in the long term.
This book is a very precious tool for fine watchmaking players to understand the importance of a correct brand positioning and to identify the right messages that should be shared with the clientele in this new complex business scenario.”
(Francesco Trapani, Bulgari CEO)
“Time to Change” is co-published by the Fondation de la Haute Horlogerie and EGEA, publisher of the Bocconi University.
Luana Carcano is Lecturer at the Strategic and Entrepreneurial Department of SDA Bocconi School of Management.
Carlo Ceppi is IWC brand manager for Italy. Since 2008, he is Mission Delegate for the Fondation de la Haute Horlogerie in Italy and Greece.
Available now in electronic version.
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