Jobs Library
Creative Director
The creative director oversees the brand’s visual image. He/she contributes to the firm’s success by creating new models, perpetuates the brand's aesthetic codes, directs and steers projects and maintains overall coherence during the development of watches. He/she has basic artistic training combined with an awareness of a manual trade that helps him/her to understand volumes correctly. The creative director has some knowledge of marketing, a department with which he/she closely collaborates, and is equally familiar with the communications and industrial sectors. He/she has considerable knowledge of the watchmaking environment and his/her experience enables the creative director to carefully monitor product development at the model and prototype stage.
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Designer training (see “designer”), knowledge of watchmaking and marketing.