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Marketing and Communications Manager
The marketing and communications manager adapts overall strategies for implementation on a local scale. He/she helps the brand to strengthen its presence on specific markets by developing strong sales and by leading targeted communications projects. Highly aware of the socio-economic context of his/her market, the marketing and communications manager makes useful analyses from this knowledge in order to increase the brand’s competitiveness. He/she also takes particular care to ensure that the various distribution networks and sales outlets are supplied correctly. The communications and marketing manager also helps to develop consistent media plans and public relations events. In addition, he/she also manages a team of staff and knows how to get the best out of them by ensuring that they evolve according to their capacities and professional aspirations. With a university degree or equivalent, he/she is an expert in project management and strategic analysis and masters computing tools with ease.
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Master’s degree in management, (bachelor’s + master’s) 5 years – see university business programmes – a minimum of 5 years’ experience in a similar position at an international head office.
Master of science degree from HES-SO (University of Applied Sciences, Western Switzerland) in business administration, (bachelor’s + master’s) 5 years – see management schools – a minimum of 5 years’ experience in a similar position at an international head office.