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Product Marketing Manager (company head office)
The product marketing manager supervises the evolution of existing lines and coordinates the launch of new products. To accomplish this, he/she analyses the results of collections that are already on sale, suggests how they can be adapted to improve performance and considers how to enhance other products whose development he/she is also supervising. The product marketing manager follows the evolution of the market closely and monitors competitors on a continuous basis. Highly aware of communications tools and procedures, he/she presents the brand's products to subsidiaries and the press.
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Master’s degree in management, (bachelor’s + master’s) 5 years – see university business programmes – a minimum of 5 years’ experience in a similar position.
Master of science degree from HES-SO (University of Applied Sciences, Western Switzerland) in business administration, (bachelor’s + master’s) 5 years – see management schools – a minimum of 5 years’ experience in a similar position.