Fondation de la Haute Horlogerie

HH News - Brands

Diane Kruger, ambassador of Jaeger-LeCoultre is presenting the new Grande Reverso Lady Ultra Thin.

Published: 26 January 2011

• Diane Kruger, face of the new Jaeger-LeCoultre Grande Reverso Lady Ultra Thin.

January 18th 2011 GENEVA, SIHH 2011 – Diane Kruger and Jérôme Lambert , CEO of Jaeger-
LeCoultre officially presented the new Grande Reverso Lady Ultra Thin at the SIHH.

The press conference was an occasion to tell the story of the last 3 years between Jaeger-
LeCoultre and Diane Kruger since the Swiss Manufacture met her at Venice film festival in
2007.

She expressed her long attachment with the Brand, the first time being when her mother
offered her a Reverso for her 18th birthday.

During her visit at the SIHH, Diane stated :

“I feel more than honoured to celebrate the 80th anniversary of the Reverso.

For my first at the SIHH, I was proud to reveal the new Grande Reverso Lady Ultra Thin and I
invite you to discover this new feminine Reverso”

Grande Reverso Lady Ultra Thin

80 years ago a legend was born: a watch with a case that could swivel to shelter the dial from
impacts while revealing its personalised engraved back.

Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon
became a watch icon that exercised its seductive appeal well beyond polo fields. From 1931,
onwards, a feminine model adopted this Art Deco inspired swivel watch concept and paved the
way for a whole world of aesthetic creativity, a universe in which watches became full-fledged
pieces of jewellery.

In celebrating the 80th birthday of the Reverso, Jaeger-LeCoultre wished to salute femininity by
unveiling a new expression of this emblematic watch: the Grande Reverso Lady Ultra Thin, an
original timepiece expressing the very essence of the Reverso personality: a marriage of
tradition and nobility, an alliance of style and elegance.