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HH News - Brands

HUBLOT opens in New York on Madison Avenue

Published: 22 February 2011

HUBLOT is opening today at 692 Madison Avenue in Manhattan.

Nearly 300 square metres - including a mezzanine for a more confidential salon lounge - completely dedicated to the world of Hublot. Our boutique enjoys an ultra-prestigious address, since the premises on 62nd are part of a historic Madison house dating from the 19th Century, and which is situated in a block encompassing the grandest luxury houses.

Developed according to the same concept as the Hublot boutique in Paris' Place Vendôme, which opened a few weeks ago, the famous New Yorker star architect Peter Marino has reinterpreted the concept of fusion dear to the brand, using materials such as bronze, natural buckskin or ebony to convey a warm yet hushed atmosphere.

The high ceiling, extending up to 6 metres, incorporates skylights to genuinely illuminate the walls, clad with buckskin and a fabric made-to-measure by the Swiss materials artist John M. Armleder.

Art has a strong presence in this new fusion of materials, especially through the furniture, the lights created by artists highly rated by Peter Marino, the Dupré-Lafon period chairs or even the majestic stairwell. The ramp also has a hand-woven decoration, and the whole confers a touch of originality to a completely rethought and redesigned watch space.

The innovative and technological touch dear to Hublot is represented by an unprecedented new large Raptor table made by Xavier Dietlin, the LCG Madison glasses which finely embellish the watch showcases, the spatial motors which enable you to view a watch from all angles, and finally a giant screen guided from Switzerland capable of broadcasting Hublot events live worldwide.

Hublot is already present in the United States, with two exclusive boutiques in Miami - at Bal Harbour and Boca Raton. Opening soon in Beverly Hills and Las Vegas.

HUBLOT BOUTIQUE
692 Madison Avenue
NY 10065
USA
+1-212-308-0408
madison@hublot.com