HH News - Brands

World Premiere of the Tag Heuer Mikrograph Heuer

Published: 18 January 2011
  • "Mastering speed" Exhibition in Geneva January 17-20

The historic racecar and racecar-inspired exhibition showcases the TAG Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand.

World First: TAG Heuer introduces the first ever column wheel integrated mechanical chronograph displaying the 1/100th of a second with a striking central hand allowing an easy reading: the TAG HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph. Entirely designed, patented, developed and manufactured in La Chaux-De-Fonds, "TAG Heuer Haute Horlogerie" workshop also crafting the Monaco V4, this new major innovation from TAG Heuer confirms the company 150 years leadership in mastering ultimate accuracy, speed and high complexity mechanical movements.

Like the Calibre 360, the TAG HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph features two different balance wheels, with separate escapements and transmission systems that allow to engage the stopwatch performance without interference to the watch movement.

However, unlike the Calibre 360 which was modular, the new Mikrograph 1/100th is a fully integrated COSC certified chronograph with a column wheel system. It comprises a balance wheel for the watch moving at 4 hertz, 28’800 vibrations per hour, with a 42-hour power reserve; for the stopwatch, the high frequency Swiss balance wheel oscillates at 50 hertz, 360’000 vibrations per hour, with a 90-minute power reserve, displaying this 1/100th of a second with the central chronograph hand. A transparent sapphire crystal case back allows a direct and stunning view of the two "hearts" beating at different speeds and facing each other at the bottom of the complex movement endowed with sophisticated Côte de Genève finishes.

TAG Heuer’s timekeeping heritage is peerless. It is fuelled by the distinction between just fractions of a second, when the performance of speed-driven professionals is at stake.
In 1916, TAG Heuer developed the Mikrograph, the first sports stopwatch accurate to 1/50th and 1/100th of a second when other timing instruments could only measure to the nearest 1/5th of a second. This technical innovation changed the future of racing events management, by gaining greater accuracy of a second - a mere moment that can count for  everything between striving professionals. This groundbreaking core technology catapulted Heuer ahead as official timekeeper to the world’s most prominent competitive sporting events ever since.

Available in a rose gold limited edition of 150 timepieces only, the TAG HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph brings this original stopwatch innovation to the wrists of modern motor racing enthusiasts who seek ultimate precision. Until now, the wristwatch and stopwatch were separate instruments because of their differing performance objectives: the wristwatch is like a marathon runner, slow but with endurance, while the stopwatch is like a sprinter, fast but in bursts of activity. If they drew upon the same gear for their differing intensities, such a traditional chronograph movement would wear quickly.
With the TAG HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph limited edition, TAG Heuer celebrates in style "150 years of mastering speed".

Come and visit us!

You are invited to attend TAG Heuer’s special “MASTERING SPEED” exhibition and  TAG Heuer Mikrograph launch at the Halle Sécheron in Geneva from January 17-20.

Discover our Mastering Speed for 150 years mini-web site.

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