HH News - Delegations and ambassadors
The FHH in the Middle East
Published: 29 September 2009
The FHH travelled to Dubai in early July to meet managers from subsidiaries of the Foundation’s partner-brands, journalists and Fine Watch Ambassadors.
The Middle East has been a candidate for FHH activities for some time, and the Foundation was delighted to present its latest projects - the anti-counterfeiting campaign and the Watch@Tablet® - to an enthusiast audience. Journalists from watch, lifestyle and economic magazines welcomed the Fake Watches are for Fake People initiative, and a number of them will be relaying the campaign in their pages.
Several retailers intend equipping their points of sale with the Watch@Tablet®. They are highly desirous to develop their sales staff’s expertise and the Foundation’s touchscreen tablet PC will meet this need. Conscious that Fine Watchmaking has a strong following in the Middle East, the FHH is developing actions for this region, particularly through possible contributions to events and exhibitions. Watch this space!
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