Training Programs
Training programmes
The Foundation offers training programmes for sales staff and managers at brands‘own stores and for distributors of Fine Watches.Their purpose is to transfer key knowledge
and expertise for specialised sales staff in Fine Watches, and to develop understanding of timepieces and how they are made with the ultimate goal of better satisfying the final customer.
These short, results-oriented courses are based on substantial sales experience. Through them, the Foundation helps to improve staff‘s performance by giving them an even firmer grasp of the skills required to attract, inform and convince all those with a deep appreciation of Fine Watches. They are a sign of credibility and professionalism in the end customer‘s eyes.
Training is organised as seven units for groups of sales staff from different stores. The Foundation can also adapt these units on request for a given store, chain of stores, or brand.
Series of three training units: "Fine Watch Sales Associate" – Basic
Unit 1: Sales techniques
Unit 2: Watch culture
Unit 3: After-sales service and tricky situations
Series of three training units: "Fine Watch Sales Associate" - Advanced
Unit 4: Fine Watch complications: how to showcase a Technical Fine Watch during the sale
Unit 5: Closing the sale and defending the value of a Fine Watch
Unit 6: Precious Fine Watches
A three-day unit for managers in the field
Unit 7: Get the best out of your boutique's organisation and sales team