Training Programs
Training programmes
The Foundation organises training programmes for sales staff and managers at brands' own boutiques and at distributors of Fine Watches.
These courses, developed in consultation with specialist instructors, aim to pass on key knowledge and expertise for specialised sales staff in Fine Watches, and to extend knowledge of timepieces and how they are made so as to continually give the end customer greater satisfaction.
These short, practical and results-oriented training modules build on substantial sales experience. Through them, the Foundation helps to improve staff's performance by giving them an even firmer grasp of the necessary skills to attract, inform and convince all those with a deep appreciation of Fine Watches. These courses are a sign of credibility and professionalism in the end customer's eyes.
Training takes the form of six modules for groups of participants from different boutiques.
The Foundation can also adapt these modules on request for a given boutique, chain of boutiques or brand.
Series of three training modules: "Fine Watch Sales Associate" – Basic
Module 1: Sales techniques
Module 2: Watch culture
Module 3: After-sales service and tricky situations
Series of two training modules: "Fine Watch Sales Associate " – Advanced
Module 4: Fine Watches and complications: showcasing Technical Fine Watches during the sale
Module 5: Closing the sale and defending the value of a Fine Watch
A three-day module for managers in the field
Module 6: Get the best out of your boutique's organisation and sales team