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The Maison

Portrait

Master watchmaker Armin Strom set up his company in 1967 in Burgdorf, Switzerland. In 2008, Serge Michel and Claude Greisler took the brand's capacity to a higher level by establishing a full scale vertical Manufacture. They built on Mr Strom's mastery of skeletonisation and made it the hallmark of the company, now based in Biel. Each watch is designed and manufactured with the caliber's more intricate side on top to showcase the timekeeping elements at work.


History

Master watchmaker Armin Strom set up his company in 1967 in Burgdorf, Switzerland. In 2006 he handed the reins to the Michel family before officially retiring in 2011. In 2008, Serge Michel and Claude Greisler took the brand's capacity to a higher level by establishing a full scale vertical Manufacture. Since then, Armin Strom has developed and produced ten exclusive calibres. They include a micro-rotor tourbillon and a resonance movement. With its unwavering focus on revealing the mechanical artistry of its timepieces, ARMIN STROM has distinguished itself in the competitive industry. The brand’s growth confirms the vision of its owner, Serge Michel, and its managing director and head watchmaker, Claude Greisler. They have built on Mr Strom's extraordinary command of skeletonisation and made it the powerful and contemporary signature of the company, now based in Biel. Each watch is designed and manufactured with the caliber's more intricate side on top to showcase the timekeeping elements at work. Because of private ownership, ARMIN STROM can pursue innovations and special projects that demand investment in research, time and technical skill. ARMIN STROM upholds the superb hand craftsmanship and tradition of Swiss watchmaking while pursuing technical innovation. Its collections embody how modern technology, such as machine finishing, can enhance the performance and artistry of a fine timepiece. By always exposing the movement in some way, ARMIN STROM exalts the essence of horological excellence.

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