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The Maison


Ever since its beginnings in 2002, De Bethune has shown an original approach to classic watchmaking. In the space of a decade, De Bethune has claimed 17 world-firsts, developed 15 original calibres and filed nine patents. With its philosophy to do "not more, but better", the brand throws down bridges with every area of expertise to produce timepieces of extraordinary aesthetic, elegance and intelligence.


With Chevalier de Bethune - an eighteenth-century nobleman credited with various original mechanisms - as its namesake, Manufacture De Bethune was destined to succeed in its mission.Nine patent registrations, seventeen world première innovations and fifteen in-house calibres in 11 years of research express the spirit of excellence of the Manufacture. De Bethune is above all a research and development engine, a laboratory making use of cutting-edge technologies implemented in the spirit of the great 18th century master watchmakers, where all parts are designed and produced one by one, while lavishing particular attention on every detail.Not doing more, but instead doing better; drawing inspiration from the past in order to constantly reinvent it; creating bridges between the various fields of knowledge: such are the principles guiding the elaboration of the mechanisms and the artistic creation.The quest for perfection and beauty is the constant driving force behind the work of David Zanetta and Denis Flageollet, brand co-founders and the artisans behind these exceptional timepieces. The pure styling, taut lines and slender cases of these creations represent the unmistakable signature of De Bethune’s contemporary expression of the watchmaking art. 

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The Models