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The Maison


Maximilian Büsser & Friends (MB&F) brings a new philosophy to watchmaking that advocates total transparency. Under the driving force of founder Maximilian Büsser - whose extraordinary imagination has produced some of the most out-of-the-box timepieces ever - certain of the most gifted independent professionals in contemporary watchmaking combine their talent to produce watches that have never been seen before on a human wrist. And because there must always be credit where credit is due, MB&F names every single person who actively contributes to making these timepieces from another dimension.


With his Master's in micro-technology engineering under his belt, Maximilian Büsser cut his teeth at Jaeger-LeCoultre, a seven-year experience that helped shape his vision of watchmaking. Age 31, he was appointed managing director of Harry Winston Rare Timepieces, with the remit to give this global jewellery firm its rightful place in the highest spheres of watchmaking. From 1998 and for the next seven years, Maximilian Büsser put Harry Winston watches on the map, not least thanks to the concept launched with the Opus collection, which made its debut in 2001. Working with the most talented watchmakers of the day, his idea was to give them carte blanche to produce a watch that defies the laws of innovation and how we tell the time. Each creation is duly ascribed to its maker whose fame also reflects on Harry Winston, which co-signs the watch. Maximilian Büsser took this successful concept and ran with it. In 2005 he set up Maximilian Büsser & Friends (MB&F) to develop the Horological Machines that were taking shape in his imagination. Something he clearly isn't lacking, if the objects presented to date are anything to go by. As early as 2007, the collections were being filled with Horological Machines that resemble spaceships, the fuselage on a Junkers, or a 1970s vision of the future. For those who prefer something more subdued, since 2011 MB&F has proposed its Legacy Machines, the brand's second family of timepieces whose design is on a par with the complex mechanics inside. Nor does MB&F limit itself to watches, as it ventures into new terrain with music boxes, in collaboration with Reuge, and clocks, alongside L’Epée 1839, with equally spectacular results.

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