Watchmaking and counterfeiting


Statistics regarding counterfeiting:

  • About 7% to 8% of world trade;
  • 40 million fake watches are made each year, compared with 30 million genuine Swiss watches;
  • US$ 500 billion in revenues.


  • Intellectual property theft;
  • Damage to brand identity;
  • Funding organised crime (drug trafficking, money laundering, child labour, etc.).

Risks to consumers:

  • Fines;
  • Civil and criminal charges;
  • Health hazards.


  • Only buy from official retailers and distributors;
  • When buying online, always check the seller's identity;
  • Demand the product's authenticity certificate.