Statistics regarding counterfeiting:
- About 7% to 8% of world trade;
- 40 million fake watches are made each year, compared with 30 million genuine Swiss watches;
- US$ 500 billion in revenues.
- Intellectual property theft;
- Damage to brand identity;
- Funding organised crime (drug trafficking, money laundering, child labour, etc.).
Risks to consumers:
- Civil and criminal charges;
- Health hazards.
- Only buy from official retailers and distributors;
- When buying online, always check the seller's identity;
- Demand the product's authenticity certificate.