Stemming from a blend of creativity and technical mastery, Fine Watchmaking inspires dreams.

As a custodian of horological excellence, the FHH is committed to the fight against counterfeiting, which encompasses a broad scope of actions. This involves not only defending brands and markets but also preserving innovation and mastering the expertise required to create Fine Watchmaking. How? By encouraging people to protect themselves from counterfeiting by buying through authorized points of sale.


Counterfeiting costs in the region of US$ 500 billion a year; a figure that gives some measure of the unbelievable scale of counterfeiting around the globe.

A report published by the Organisation for Economic Co-operation and Development (OECD) shows that counterfeit and pirated goods accounted for 2.5% of global imports in 2013. The United Nations Commission on Crime Prevention and Criminal Justice reveals that in 2014, counterfeiting was the second largest source of income for criminal activities.

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Forewarned is forearmed

Fine mechanical watches are highly desirable products, which makes them a continued target for counterfeiters. The Fondation de la Haute Horlogerie condemns the damage counterfeiting causes. We inform the public about the existence of fake goods, and raise awareness of the devastating impacts of this global plague.

2013 - Swiss Anti-Counterfeiting Day

To coincide with Swiss Day Against Counterfeitng, the organisers launched two short film competitions and one posters competition, on the theme “All together Against Fakes”.

2011 - "Real/Fake: You have the choice!"

In 2011, the FHH stepped up its fight against counterfeiting. After organising a short-film competition, the Foundation aired a selection of the best competing films.

2009 - "Fake Watches are for Fake people"

In 2009, the Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry jointly launched a worldwide anti-counterfeiting campaign, "Fake Watches are for Fake People".