Cultural Council - Style, design and artistic expertise

Creativity is how a style comes to life and how a product gets its soul. Creativity transcends boundaries to meld traditional and contemporary, on both the inside and the outside of a watch.

Creativity draws extensively on the métiers d'art, essential skills that have been handed down through centuries. It is also bound up with invention and innovation, with new areas to explore and ideas that watchmakers can transpose from other sectors.


Fabio Teta

Biography coming soon...

Experts // Europe

Alberto Cavalli

Managing Director of Fondazione Cologni dei Mestieri d’Arte, Milan, Italy

Alberto Cavalli is managing director of the Fondazione Cologni dei Mestieri d'Arte, a private, non-profit institution for the promotion and preservation of fine craftsmanship. He is a professor at Milan Politecnico school of design, as well as a visiting professor at the Creative Academy, where he leads seminars dedicated to the applied arts. He is a correspondent for the Russian magazine Kak Potratit and contributes to the Centre du Luxe et de la Création in Paris.

Nick Foulkes

Author of numerous books on art and history, and a contributor to a wide range of newspapers and magazines around the world, United Kingdom

Biography coming soon...

Alexis Georgacopoulos

Director of Lausanne University of Art and Design/ECAL,Switzerland

Alexis Georgacopoulos is a graduate of ECAL/University of Art and Design Lausanne, and in July 2011 became the university's director. Alexis continues to both teach and practice design. Among his many partnerships and collaborations, he initiated the award-winning Delirious Home project that was presented at the Milan Furniture Fair in April 2014. Wallpaper* magazine has named him one of the 100 most influential figures in design.

Eric Giroud

Freelance watch designer, Switzerland

Eric Giroud shapes the hours. Through his collaborations with numerous watchmaking brands, this Swiss watch designer reveals his openness to the world, nurtured by the arts. Music lover, contemporary art collector and architect, Eric Giroud takes it upon himself to fuse the artistic and cultural universes that nurture him in order to create designs which are recognised by the profession and acknowledged with numerous prizes.

Jean-Pierre Greff

HEAD Director

Jean-Pierre Greff is an art and design historian born in 1957. After leading the École supérieure des arts décoratifs de Strasbourg from 1993 to 2004, he ran the Ecole supérieure des beaux-arts de Genève (ESBA) since 2004. In 2007, he lead the creation of HEAD – Genève formed from the merger of the ESBA and the Haute école d’arts appliqués, both over two hundred years old. HEAD has quickly ranked among the world’s best schools in Art and Design.

Stefano Macaluso

Stefano Macaluso has dedicated the last 16 years of his life to creating watches. Both Italian and Swiss, Stefano graduated in Architecture at Polytechnic of Turin and spent 5 years in motorsport, competing in the Italian and World rally championships. After this experience, for many years his main mission has been to take care of the products of one of the oldest Swiss watch manufactures. Stefano today is an independent watch designer and strategy advisor for various brands; his sources of inspirations are architecture, films, art, travels and any kind of terrestrial, aerial and aquatic vehicle.

Suzanne Wong

Editor At Large, Revolution

Born and raised in Singapore, Suzanne Wong started writing about watches in 2010 when she joined Revolution magazine, the world’s most widely published watch title. Over the years, she has been editor-in-chief of Revolution’s flagship Asia issue, kick-started the current reinvigoration of the company’s online platforms and established herself as a leading editorial voice with particular expertise in the technical aspects of watchmaking. Recently, Suzanne has focused on increasing her contributions to the industry, moderating key discussions at regional events such as the Asian Horological Trade and Industry Promotion Conference and Dubai Watch Week. She currently serves on the jury of the Grand Prix d’Horlogerie de Genève. In 2017, Suzanne relocated to Switzerland, and is now based in Geneva.