As the guardian of Fine Watchmaking, it is our responsibility to take ongoing action against counterfeiting, not only to defend brands and markets, but to protect innovation and expertise too. The Foundation is 100% committed to the fight against fakes.
The Fondation de la Haute Horlogerie supports the Responsible Jewellery Council whose Code of Practices is widely implemented across the gold and diamond supply chains. From mine to retail, the Council watches over every stage. It establishes social and environmental standards, and has added traceability to its certification of the leading watch brands. Rigour and ethics guide its actions. These are values it shares with the Foundation, i.e. support of an industry that can hold its head high.
A report published by the Organisation for Economic Co-operation and Development (OECD) shows that counterfeit and pirated goods accounted for 2.5% of global imports in 2013. The United Nations Commission on Crime Prevention and Criminal Justice reveals that in 2014, counterfeiting was the second largest source of income for criminal activities.
Fine mechanical watches are highly desirable products, which makes them a continued target for counterfeiters. The Fondation de la Haute Horlogerie condemns the damage counterfeiting causes. We inform the public about the existence of fake goods, and raise awareness of the devastating impacts of this global plague.
To coincide with Swiss Day Against Counterfeitng, the organisers launched two short film competitions and one posters competition, on the theme “All together Against Fakes”.
In 2011, the FHH stepped up its fight against counterfeiting. After organising a short-film competition, the Foundation aired a selection of the best competing films.
In 2009, the Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry jointly launched a worldwide anti-counterfeiting campaign, "Fake Watches are for Fake People".