Our commitments

A Fine Watch is no ordinary object. It is a rare and precious creation that will continue to bring pleasure for generations to come. These are the qualities and the creativity that we must preserve at all cost.

As the guardian of Fine Watchmaking, it is our responsibility to take ongoing action against counterfeiting, not only to defend brands and markets, but to protect innovation and expertise too. The Foundation is 100% committed to the fight against fakes.


Responsible Jewellery Council

The Fondation de la Haute Horlogerie supports the Responsible Jewellery Council whose Code of Practices is widely implemented across the gold and diamond supply chains. From mine to retail, the Council watches over every stage. It establishes social and environmental standards, and has added traceability to its certification of the leading watch brands. Rigour and ethics guide its actions. These are values it shares with the Foundation, i.e. support of an industry that can hold its head high.


Counterfeiting costs in the region of US$ 500 billion a year; a figure that gives some measure of the unbelievable scale of counterfeiting around the globe.

A report published by the Organisation for Economic Co-operation and Development (OECD) shows that counterfeit and pirated goods accounted for 2.5% of global imports in 2013. The United Nations Commission on Crime Prevention and Criminal Justice reveals that in 2014, counterfeiting was the second largest source of income for criminal activities.

Key figures

Forewarned is forearmed

Fine mechanical watches are highly desirable products, which makes them a continued target for counterfeiters. The Fondation de la Haute Horlogerie condemns the damage counterfeiting causes. We inform the public about the existence of fake goods, and raise awareness of the devastating impacts of this global plague.

2013 - Swiss Anti-Counterfeiting Day

To coincide with Swiss Day Against Counterfeitng, the organisers launched two short film competitions and one posters competition, on the theme “All together Against Fakes”.

2011 - "Real/Fake: You have the choice!"

In 2011, the FHH stepped up its fight against counterfeiting. After organising a short-film competition, the Foundation aired a selection of the best competing films.

2009 - "Fake Watches are for Fake people"

In 2009, the Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry jointly launched a worldwide anti-counterfeiting campaign, "Fake Watches are for Fake People".