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Where are we?

The market for Swiss watches is an international one: more than 95% of production is exported and sold outside Switzerland. This global market draws an audience of admirers and connoisseurs who are increasingly interested in the culture, history, origins and innovations of Fine Watchmaking.

This is why the Foundation’s work is relayed by a dozen regional missions. They implement information and training activities aimed at the partner-brands, important retailers, journalists and end customers. As observation posts across the world, they enrich the Foundation with their experience on the ground, and endlessly promote the values of Fine Watchmaking.


Head Office

Fondation de la Haute Horlogerie

Rue André-De-Garrini 4

1217 Meyrin | Switzerland

T +41 22 808 58 00

F +41 22 808 58 99


Regional representatives

  • Austria - Germany

    HH Ambassador(s)
  • Latin America

    Mission delegate(s)

    Richard Courbrant

    Journalist specialized in watchmaking

    2007 Became a member of the SIAR judging panel

    2000 Director and major shareholder of TWG Magazine.

    1998 - 2000 Appointed representative for Antiquorum and Parmigiani.

    1995 Set up and managed SHHS (Services pour la Haute Horlogerie Suisse), providing after-sales service for the leading Swiss watch brands.

    1989 Graduated in Business Administration, he entered the watch and jewellery segment as a retailer.

    Co-mission delegate

    Franck Juhel

    Director of Jaeger-LeCoultre for Latin America and Caribbean

    2011 Director, Jaeger-LeCoultre for the Latin American and Caribbean market.

    2010 Director, Jaeger-LeCoultre, Spain.

    2006 Commercial Director of Jaeger-LeCoultre for the Latin American and Caribbean market.

    2004 Richemont Group, working in the commercial department of Cartier in Paris. Degree in Business Administration from the École des Dirigeants et Createurs d’Enterprises (EDC) of Paris.

    HH Ambassador(s)
  • Benelux

    HH Ambassador(s)
    • Léon Martens // Leon Martens B.V.
    • Erik Nieuwenhuys // Steltman Watches
    • Jan Slaets // Juwelier Slaets
  • Spain

    HH Ambassador(s)
  • France

    Co-mission delegate

    Thierry Castagna

    Founding President of The Watch Quote

    2002 Creator of the website : www.thewatchquote.com

    1989 - 2001 Automobile Sales Director (BMW, Audi).

    Co-mission delegate

    Olivier Perruchot

    CEO of Piaget France and United Kingdom (since 2009).

    2009 General Manager of Piaget France and UK.

    2001 General Manager of Piaget France.

    1999 - 2001 Director export sales Piaget International.

    1995 - 1998 Integration of the Richemont Group: Piaget France retail.

    1991 - 1994 Head of International Development at the company Educinvest.

    1988 - 1989 Sales Manager at Syntax SA and the Journal de l'Automobile.

    1986 - 1988 Sales Engineer at Rank Xerox.

    1985 - 1986 Head of the U.S. subsidiary of Jalatte Inc.

    HH Ambassador(s)
    • Roger Barrier // Barrier & Fils
    • Carla Chalouhi-Kassimy // Arije
    • Jean-Marc Charmat // Collector
    • Michel Cymerman // Heurgon
    • Stefan Ciejka // Editor-in-chief at La Revue des Montres
    • Richard Doux // Doux Joaillier
    • Pierre Dubail // Dubail
    • Thomas Engel // Collector
    • Richard Frojo // Frojo
    • Jean-Louis Maier // Maier
    • Laurent Picciotto // Chronopassion
    • Jo Sfeir // Elysées Horlogerie
    • Tina Zegg // Zegg & Cerlati
  • Hong Kong - China - Taiwan

    Mission delegate(s)

    Carson Chan

    Former Managing Director of Bonhams Auction Asia, consultant and collector

    Project manager

    Daiting Shen

    FHH Project Manager

    HH Ambassador(s)
    • Daniel Chan // Paragon International Ltd
    • Patrick Choi // Luck Hock Watch
    • Raymond Lam // Yes & Right Trading Co Ltd
    • Samuel Lee // Elegant Jewellery & Watch Company
    • Sammy Poon // Time City (HK) Ltd.
    • Edmond Shum // David Watch Limited
    • Jimmy Tang // Prince Jewellery & Watch Company
    • Carlson Wong // Carlson Watch Co Ltd
    • Kay Wong // King Fook Jewellery & Watch Co
    • Zhong Yang Liu // Dalian Jin Hua Watch Co Ltd
    • Teresa Yau // Europe Group of Companies Ltd
    • Cindy Yeung // Emperor Watch and Jewellery (HK) Co. Ltd.
    • Dennis Yeung // Oriental Watch Holdings Ltd
    • Howard Yeung // King Fook Jewellery & Watch Co
    • Cheung Yu Ping // Xinyu hengdeli Holdings Ltd
  • India

    Mission delegate(s)

    Anita Khatri

    2013 Groupe The Times of India, Vice-Présidente Luxe.

    2007 Conceptualized & Developed The Economic Times Dialogue on Luxury conference that encompasses every facet of Luxury Lifestyle.

    2001 Introduced Bouquet of Luxury Publications – Time n Style (Luxury Watches & Jewelleries), Time'n'Style Beauty, Luxpresso (a bi-monthly tabloid on Luxury) & Basel & SIHH special watch report.

    1989 Anita Kathri joined the group The Times of India for which she has worked for.

  • Japan

    Mission delegate(s)

    Hitoshi Miki

    President & Representative Director, Regional CEO, Richemont Japan Limited

    2015 President & Representative Director, Regional CEO, Richemont Japan.

    2013 Van Cleef & Arpels Japan President & CEO.

    2002 A rejoint Richemont en tant que CEO régional de Chloe International SA Japon. Joined Richemont as Chloe International SA Japan Regional CEO. Before Richemont, worked with Onward Kashiyama for several years.

    HH Ambassador(s)
    • Tomihisa Chino // Chino Jewelry Co., Ltd.
    • Yasuyuki Ilma // Eye Eye Isuzu Co., Ltd.
    • Toru Kamine // Kamine International
    • Akira Kaneko // Cronos Inc.
    • Yoshiharu Ohashi // Ohashi Co. Ltd.
  • Middle East

    HH Ambassador(s)
    • Adel Ali Bin Ali // Ali Bin Ali
    • Salem al Saman // Al Manara Jewellers
    • Omar Chaoui // Alfardan Jewellery Co.
    • Abdul Hamied Seddiqi // Ahmed Seddiqi & Sons
    • Ali Morad Bebehani // Behbani TRG
    • Roger Mrad // Wadih Mrad
    • Franco Sponza // Sponza Co
  • Portugal

    Mission delegate(s)

    Antonio Machado

    Retailer

    1977 Director of Machado Joalheiro in Porto, founded in 1880 and distributes brands such as Cartier, Hublot, IWC, Jaeger-LeCoultre, Panerai, and Vacheron Constantin.

    Antonio Machado was a member of the AIHH for several years and he is currently the FHH as "Head of Mission".

    HH Ambassador(s)
    • Carlos Cunha // Cunha Joalheiro
    • Salomao Kolinsky // Tempus Distribuiçao Soc. Commercial Relojoaria, SA
    • Ricardo Torres // Joalharia Torres
  • Russia

    Mission delegate(s)

    Dmitry Yeremeev

    CEO, Richemont Russia (RLG LLC)

    2008 General Director of Russian subsidiary of Compagnie Financiere Richemont SA.

    2004 Head of business in the region as General Manager Russia and CIS of VF Corporation.

    1995 Various positions in Xerox Corporation, Reemtsma GmbH and International advertising agencies.

    1995 MBA in Bradford University School of Management.

  • South East Asia

    HH Ambassador(s)
    • Bernard Cheong // The Purists
    • Jeremy Lim // Cortina Watch Pte Ltd
    • Ban Ong // Sincere Watch Ltd
    • Michael Tay // The Hour Glass Ltd
  • Switzerland

    HH Ambassador(s)
    • René Beyer // Beyer Chronometrie AG
    • Patrick Frischknecht
    • Urs Mezger // Mezger Uhren und Bijouterie AG
  • USA - Canada

    Mission delegate(s)

    Steven Kaiser

    President & CEO Kaiser Time Inc.

    1999 - 2000 Executive Shareholder Benedom, Inc. (subsidiary of LVMH).

    1993 - 1998 President - Baume & Mercier USA.

    1988 - 1993 Vice President of Sales - Baume & Mercier USA.

    Co-mission delegate

    Philippe Bonay

    Director Jaeger-LeCoultre US

    Prior to joining Richemont, Philippe Bonay worked in Strategic Planning and Account Management in Advertising and Communications. He then had various roles during the last twenty years: marketing for Piaget in North Asia, launching and nurturing Panerai in the USA and Canada, turning around A. Lange and Soehne in the Americas.

    He joined Jaeger-LeCoultre in 2010 and is currently its President for North America.

    HH Ambassador(s)