The market for Swiss watches is an international one: more than 95% of production is exported and sold outside Switzerland. This global market draws an audience of admirers and connoisseurs who are increasingly interested in the culture, history, origins and innovations of Fine Watchmaking.
This is why the Foundation’s work is relayed by a dozen regional missions. They implement information and training activities aimed at the partner-brands, important retailers, journalists and end customers. As observation posts across the world, they enrich the Foundation with their experience on the ground, and endlessly promote the values of Fine Watchmaking.