"The Reverso Watch, a legend in movement"

Jaeger-LeCoultre 2011

Jaeger-LeCoultre: The Reverso Watch/2011

The Reverso watch was patented in March 1931. Eighty years later, the Reverso has risen from being a watchmaking icon to that of a cult, where each owner has the possibility of personalizing his or her watch, making it unique.

In 2011, Jaeger-LeCoultre will once more surprise and amaze Reverso affficionados with the Grande Reverso Ultra Thin, Grande Reverso Duoface, Reverso Répétition Minutes à rideau and Grande Reverso Lady Ultra Thin : four brand-new watches that cultivate the roots of this legendary watch, while totally rethinking its technical and esthetic characteristics.

There have never been as many ways to personalize the Reverso as there are in 2011, the watch’s 80th anniversary. The reversible case can be decorated with initials, a name, a word, numbers, symbols, a drawing, a portrait or any other design, from the simplest to the most complicated: today, anything is possible thanks to the expertise of Jaeger-LeCoultre’s artists. Never before has Jaeger-LeCoultre desired so strongly to offer Reverso owners a place in the history of the watch and of the brand.

In customizing their Reverso, each owner adds a line to the legend. And now, all those wishing to do so, can share their inspiration with other Reverso lovers through a virtual museum on the Jaeger-LeCoultre website: