The new museum designed by BIG (Bjarke Ingels Group) unifies the original workshop, established by Audemars Piguet’s founders in 1875, with a new all-glass structure, made up of two spirals that seamlessly integrate into the existing landscape.

The museum’s collection, which showcases some 300 timepieces, is displayed alongside two in-situ production workshops, creating a living museum. With a design that marries tradition and innovation, the Musée Atelier Audemars Piguet offers visitors a unique opportunity to delve into the history of watchmaking in the Vallée de Joux and explore how the brand’s timepieces, crafted in Le Brassus, have been raised around the world.