TAG Heuer 360A museum unlike any other. Thanks to ingenious design, the TAG Heuer 360 Museum is where time officially stops, thanks to the brand's rich culture and fascinating showcasing of a rare 300-piece collection spanning the company's 150-year history.

The vitrines, designed to resemble the sub-dials of a wristwatch, chart the history of TAG Heuer, from its founding in 1860, to the present day and are enhanced by 50 magnifying lenses of varying sizes.