The Maison The Models Related Content

The Maison



1848: Louis Brandt set up an établissage assembling watches in La Chaux-de-Fonds 1894: Creation of the Omega 19 ligne calibre based on the innovative principle of interchangeable parts 1903: "Omega" was added to the company name, which became Louis Brandt et Frère - Omega Watch & Co. 1982: The company officially became Omega SA Omega is the only watch brand to have been worn on the Moon, when on July 21st 1969 Buzz Aldrin stepped onto the lunar surface. Ever since this historic moment, Omega has been part of the adventure of space exploration. Its past, its timepieces, and its activities alongside watch production have made it one of the most significant and best-known names in the measurement of time. Acquired by Swatch Group in 1985, Omega continues to make its mark with its Co-Axial technology, and innovative materials such as silicon. The Omega story began in 1848 when Louis Brandt set up an établissage to assemble watches in La Chaux-de-Fonds. In 1894 the company developed a calibre, which it would name the Omega 19 ligne, whose parts were all interchangeable. This was a revolution in terms of production, as its design meant it could be assembled using a new organisation of labour. Its excellent timekeeping and affordable price soon made it a reference... to the point that in 1903 the company became Louis Brandt et Frère - Omega Watch & Co. The twenty-fourth and last letter of the Greek alphabet, here "omega" signifies the crowning of an expertise. Mechanical or quartz, with analogue or digital displays, Omega movements would win numerous prizes for their chronometric precision. By the early 1900s, Omega was producing some 100,000 watches a year, which made it one of the biggest watch manufacturers in the world. This is also when it became active in sports timing. The takeover in 1932 of complicated movement-maker Lemania Lugrin paved the way for chronographs. That same year, Omega was appointed official timekeeper for the Los Angeles Olympic Games, a function it regularly performed until it became the exclusive timekeeper for the Games in 2009. In parallel, Omega has forged a deliberately glamorous image with James Bond as a very special ambassador.

View Timeline

The Models