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The Maison


TAG Heuer has built on its active involvement in sport to create some of the most accurate watches and timing instruments in the world. It is now the leader in luxury chronographs of unrivalled precision, measuring time to 1/10th, 1/100th, even 1/1000th of a second. From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race, for which it has developed instruments with a precision of 1/10000th of a second, TAG Heuer is unrelenting in its quest for innovation, excellence and performance.


Edouard Heuer, just 20 years old, opened a watchmaking workshop in Saint-Imier in the Swiss Jura under the name "Edouard Heuer, Fabrique d'Horlogerie" in 1860. The company underwent several name changes before becoming TAG Heuer in 1985. From the oscillating pinion in 1887 to the Mikrogirder in 2012, TAG Heuer has left its mark on the history of Swiss watchmaking. Over 145 years of innovation and expertise have made TAG Heuer one of the ultimate references in avant-garde sports watches.

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