1980: Carlo Crocco launched Hublot.

Hublot's first launch broke new ground in watchmaking when it paired gold, a precious metal, with rubber. The bezel took the distinctive shape of a ship's porthole: hublot in French. In 2004 Jean-Claude Biver was appointed CEO of the brand. This larger-than-life figure took the original concept of combining materials even further as "The Art of Fusion". Big Bang, the brand's flagship collection, took its cue from the Hublot watch launched in 1980. It immediately went on to claim the Best Design prize at the Grand Prix d'Horlogerie de Genève. Soon after it was joined by the King Power collection and, later, the Classic Fusion range, driven by extra-thin, UNICO in-house movements. In 2006 the brand launched its Big Bang All Black, and with it introduced the innovative concept of an all-black watch. Just as sensational were the One Million $ watches: fully paved with white or black diamonds, they cost exactly that. The brand has continued to invest in research and development, with Matthias Buttet at the head of its R&D division. It also joined forces with Lausanne Federal Institute of Technology (EPFL) to develop a new alloy of 24k gold and ceramic (boron carbide) that has a hardness of almost 1,000 Vickers. This "Magic Gold" was revealed to the public at end 2011, which was also the year Hublot paid tribute to the Antikythera mechanism, an Ancient Greek cosmograph which the brand miniaturised to fit inside a wristwatch.

Hublot is a major investor in marketing. In 2010 it became the Official Watch of FIFA, Official Timekeeper for the next two football World Cups, and the Official Watchmaker of Formula 1. In 2012 the brand became the watchmaking partner of Ferrari in an agreement that covers all the activities of Ferrari and Hublot in terms of both brand image and the two companies' commercial activities. Each year, Hublot releases one or two Ferrari special series, and is present at every Ferrari event worldwide.

After almost 30 years as an independent brand, in 2008 Hublot was taken over by LVMH. This marked the beginning of vertical integration, with the opening of a new production site in Nyon, Switzerland, that has been progressively extended over the years. It has given Hublot the capacity to manufacture its own chronograph movement with an integrated column wheel on the dial side, known as UNICO. Hublot also has its own Grandes Complications division, having absorbed some 30 watchmakers, prototypists, electroplaters and engineers from former supplier BNB Concept.

Key dates

Carlo Crocco creates the very first Hublot watch. Made from gold, it

features the first ever black natural rubber strap to be used in


Jean-Claude Biver takes over as CEO of Hublot. Reinterpreting the

brand's DNA, he relaunches the "fusion" concept of combining materials

such as gold and ceramic, tantalum and red gold, magnesium and titanium,

while faithfully preserving the instantly recognisable design of Hublot



Less than a month after his arrival, Jean-Claude Biver succeeds in his

ambition to present a new collection at the Baselworld show, featuring a

chronograph which is revolutionary both in terms of concept and design:

The Big Bang. This watch wins the Best Design award in the Geneva Watch

Festival's "Grand Prix d’Horlogerie" competition. Hublot subsequently

undergoes extraordinary growth, winning awards, accolades and orders


The birth of Hublot TV, the first internet TV channel launched by a luxury brand.

The launch of the Big Bang All Black featuring the brand new Hublot concept of "invisible visibility".

Hublot opens its first boutique in rue Saint-Honoré, Paris. The

following summer sees the opening of a second boutique in the Hôtel

Byblos in Saint-Tropez.

An impressive Big Bang diving watch is unveiled with a beautifully balanced 48 mm oversized case.

Hublot presents its first in-house-produced Big Bang reflecting the "3 M" concept: monomatière (one material), monochrome (one colour), microbillée (microblasted).

This watch is voted Best Technological Innovation in Bahrain.

At the same time, the spectacular One Million $ BB, a masterpiece of invisible stone setting, is voted Best Jewellery Watch in the Geneva Watch Festival's "Grand Prix d’Horlogerie" competition.

First Big Bang designed exclusively for

women and the launch of the new "Classic Fusion" collection with a more

traditional, elegant sport-chic style.

The French LVMH Group - the world's leading luxury goods group - acquires Hublot in April.

Jean-Claude Biver is voted "Swiss Entrepreneur of the Year" by PME Magazine, and "CEO of the Year" at the Premier Middle East Watches awards.

Jean-Claude Biver is voted "Man of the Year 2009" by the Orologi da Polso, La revue des montres, GMT and Business Montres magazines.

The One Million $ Black Caviar receives the "Best Jewellery Watch" award in the Geneva Watch Festival's "Grand Prix d’Horlogerie" competition.

Hublot presents the new King Power collection. Remaining true to

its philosophy, the watchmaker pushes the limits with a more powerful

and modern 48 mm diameter case, a dial featuring several levels, an

overmoulded rubber bezel and relief screws.

Hublot opens its new high-tech manufacture in Nyon on the banks of Lake Geneva: 6,000m2 dedicated to the watchmaker's art and the creation of the UNICO movement, a column-wheel chronograph movement integrated into the dial side, conceived, developed and produced entirely by Hublot.

The first King Power models equipped with the Unico movement leave the production line.

A Grande Complication department is created within the Hublot manufacture, home to around thirty watchmakers, prototype designers, electroplating technicians and engineers from former Hublot supplier BNB, all specialising in Grande Complication movements.

Hublot celebrates its thirty-year anniversary by launching the Manufacture Tourbillon. Launche of the new Masterpiece watch line.

Hublot becomes FIFA's Official Watch, Official Time Keeper for the next two football World Cups and Official Watchmaker for the Formula1.

Hublot is chosen as Official Timekeeper of the Alpine and Nordic Skiing Championships.

In Bale, Hublot unveils a world premiere with a Cathedral Minute Repeater, Tourbillon, Column-wheel Chronograph in carbon fibre, which is used also for the movement bridges.

Hublot presents the Oceanographic 4000 in partnership with the Oceanographic Museum of Monaco.

Ricardo Guadalupe est nommé CEO de Hublot, tandis que Jean-Claude Biver devient Chairman de l'entreprise.

Hublot devient partenaire horloger de Ferrari. Il ne s'agit pas d'un simple accord de création de produit dérivé ou de sponsoring. C’est un accord complet qui couvre toutes les activités de Ferrari et de Hublot, tant au niveau de l’image de marque que des activités commerciales des deux entreprises.