Watches and Wonders

A global concept that celebrates Fine Watchmaking throughout the world with physical events and a digital platform.

Watches and Wonders sets the standard for watch fairs, offering the world’s leading retailers, journalists and VIP guests from around the world a level of service beyond compare. Watches and Wonders is a hallmark of excellence; a place for professionals to meet and be inspired, and for the public to learn more about, and marvel at, watchmaking and its countless wonders.



Taking place every year in Geneva, the Master Event of the Watches and Wonders ecosystem brings together the leading names of the Watchmaking and luxury industry. An intense week where some 40 brands gather to reveal their new releases and latest trends to retailers, press and guests from around the globe, in-person at the Salon or digitally via the platform. A very strong curated content is also offered to the guests and to the general public via dedicated programs, such as the Morning Show and Industry Panels.


Watches and Wonders Shanghai has become one of the high points of the year for the Chinese market. Some 20 of the biggest names in watchmaking gather to present their new releases. An opportunity for professionals – media, retailers and select guests to immerse themselves in watchmaking excellence. A strong program of cultural and educational activities is offered to the visitors, including panels, talks, workshops and more…

Media Center

You will find all useful information about the world of Watches and Wonders: Press kits, press releases, HD videos and photos, etc.