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Watches & Wonders Geneva

WATCHES & WONDERS GENEVA: A NEW FORMAT FOR SIHH.

New dates, new name, new format, new audiences. For its 30th edition, SIHH makes the biggest change in its history and becomes Watches & Wonders Geneva: an unprecedented concept that expands into the city of Geneva for a week-long celebration of watchmaking excellence.

Organised by the Fondation de la Haute Horlogerie (FHH), Watches & Wonders Geneva is a gathering of prestigious Maisons with the single purpose of celebrating excellence in watchmaking. Since its creation in 1991, Salon International de la Haute Horlogerie has continued to evolve to become the international reference for the entire watchmaking community.

The new format of Watches & Wonders Geneva introduces an event in two parts:

The Salon, at Palexpo, welcomes the most prestigious Maisons, artisan-creators and independents. Its role is to present the latest collections, and to facilitate contacts and communication between brands, retailers and journalists from around the world. It offers a platform to share the very best in creativity, present the work of thousands of artisans through exceptional pieces, meet the men and women at the forefront of the watch world, discover tomorrow's talent and spot future trends.

And, for the first time, “In the City” transforms the centre of Geneva into a week-long discovery of watchmaking. For the entire public, and for young people in particular, this is a rare opportunity to discover watchmaking differently.

Developed with the support of the City and the Canton of Geneva, this initiative is an invitation to experience this uniquely special world. Exhibitions, walking tours, initiations to watchmaking, visits to manufactures, boutique presentations, conversations with industry players and more make up a rich and varied programme that is open to everyone, to celebrate this new spring-time rendezvous.

Find out more about Watches & Wonders Geneva by visiting the official website: www.watchesandwonders.com/geneva