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FHH | The Quirky Backstory Of The Bulgari Parentesi
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27 February 2026

The Quirky Backstory Of The Bulgari Parentesi

education

by @watches_and_culture

Parentesi is one of those designs that feels instantly familiar, then you realise it’s basically a signature written in metal.

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The name literally means “parentheses” in Italian, a direct nod to those rounded, bracket-like links that repeat across the piece like punctuation you can wear.

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The idea takes shape in early-1980s Rome, when BVLGARI was turning the city itself into a design language.

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Parentesi is often called “architectural”, and it earns the label: it borrows the rhythm of Roman streets and metalwork details, then translates that into a modular grid that looks strict at first glance, but is made to move.

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That’s the part people forget: this isn’t just a motif, it’s a system.

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Each element is engineered to articulate, so the bracelet drapes with a surprisingly textile-like flexibility even though it’s built from chunky, graphic components.

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The result is both decorative and quietly technical, which is very on-brand for a house that loves structure as much as sparkle.

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And Parentesi was never “only” a watch. It grew as a full jewellery family with bracelets, rings, necklaces and earrings, playing with the same repeating links in different moods, from clean two-tone gold to versions fully set with stones. When it becomes a watch, time almost feels like a guest: the dial is often kept minimal, sometimes even visually secondary, because the real statement is the architecture around it. In the end, Parentesi doesn’t just tell you the time. It tells you where it comes from: Rome, pattern, and the rare confidence to make punctuation look iconic.