FHH | World Watch Day 2026

From 10 October 2026 to 10 October 2026

World Watch Day Logo png

World Watch Day 2026

Following the success of its inaugural edition, which reached more than six million people worldwide, World Watch Day returns in 2026 with renewed ambition: to unite the global watchmaking community around a shared passion and a heritage that continues to inspire, evolve, and endure.

WORLD WATCH DAY. WORLD WATCH DAY. WORLD WATCH DAY. WORLD WATCH DAY. WORLD WATCH DAY

World Watch Day 2026 in Geneva: A Celebration at the Musée d'Art et d'Histoire de Genève

For the first time, the celebration is built around a central theme: "Time as Living Heritage." Watchmaking is far more than a craft preserved from the past. It is a living culture, shaped every day by the people who create it, practice it, collect it, study it, share it, and pass it on. Collectors, content creators, retailers, brands, journalists, artisans, watchmakers, educators, and enthusiasts alike - everyone has a role to play in this worldwide celebration.

Program of the day

9:30-11:00 - Morning Party

11:15-12:00 - Panel 1. How Are New Generations Reinterpreting Watchmaking Heritage?

- Moderator: Lara Poppy, CEO of Live Teams
- Daniela Dufour, Watchmaker at Philippe Dufour
- Cédric Mulhauser, COO and Co-founder of ID Genève
- Joël Laplace @Jojolamontre, Watch dealer

12:00 - MAH Guided Tour by Isabelle Burkhalter

13:00-13:45 - Conference. Watchmaking, Geneva and Switzerland by Maximin Chapuis

14:00-14:45 - Panel 2. Time as a Living Heritage

- Moderator: Baudouin Van Es
- Dominique Renaud, Watchmaker, Fondation Dominique Renaud
- Valère Borruat, Deputy Director at MAH
- Alexandre Catton, EPHJ Director

Make 10.10 Yours

The official hashtag, #WorldWatchDay, belongs to the entire community. On October 10, make it your platform for sharing, storytelling, and celebration. Revisit the memory of your first watch, showcase a cherished timepiece, honor those who introduced you to this passion, or reflect on your personal relationship with time. Your voice is part of the story.

  • Show Your Watch Simply share a post with your watch at 10:10
  • Join the Global Conversation Share stories, videos, or articles highlighting craftsmanship and heritage
  • Create an Experience Organize a talk, exhibition, workshop, or open day. Invite your community and announce your event contact@worldwatchday.org

 

This is the true strength of World Watch Day: everyone can contribute to its success, which is also yours.

Together, let's keep this heritage alive.
Join the movement. Share your story. Celebrate watchmaking.