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28 August 2025

The Fondation Haute Horlogerie livens up the Geneva Watch Days

Industry

by Christophe Roulet

As an official partner of the Geneva Watch Days, the Fondation Haute Horlogerie has created a rich program of activities that matches the dynamic and welcoming spirit of the event.

The Geneva Watch Days have become an unmissable event on the watchmaking calendar. For this fourth edition, held from Thursday 4 to Sunday 7 September 2025, it once again brings together leading and independent brands, artisans, professionals, and discerning enthusiasts in a open and welcoming environment to discover and celebrate the richness and diversity of watchmaking. 

For its third participation, Fondation Haute Horlogerie (FHH) is significantly contributing to the activities planned throughout the event, located on quai du Mont-Blanc, on the shores of Lake Geneva. 

Every morning, from Thursday to Sunday, Emmanuel Schneider, the FHH Content Director, will host a daily talk in the "Pavillon," one of the event's two venues, to present the novelties from the exhibiting brands and latest trends from the show. In the afternoon, certified FHH trainers will guide visitors through the “Prouesses” exhibition, bringing together 160 novelties from exhibiting brands that symbolize this year's contemporary watchmaking design and innovation. To bring a note of playfulness, the foundation is bringing "My Watch Personality," a web application that associates your personality traits with a watch universe.

Still happening on the “Pavilion” venue, on Saturday 6 Sept., the FHH is holding its now famous “Brunch Quiz”, a fun and interactive quiz on the world of watchmaking, open to everyone willing to put their watchmaking knowledge to the test! At night, the FHH and the Grand Prix d'Horlogerie de Genève (GPHG) have joined forces to offer a lot to be auctioned at the annual charity event organised by Phillips in association with Bacs & Russo, benefiting students and apprentices to support them in becoming watchmakers. 

In the second venue, “Glassbox”, for the first time, FHH is hosting an exclusive Brunch Duel on Friday 5 Sept.. Watch enthusiasts will have the opportunity to challenge three watch experts @Iamcasa, @Dimepiece, and @ontherocks from Les Rhabilleurs, with the chance to win a FHH certification. The brunch is accessible upon registration and for walks-in as well.

In this same space, on Sunday morning. 7 Sept.. the foundation will animate the "Swiss Power Breakfast" focusing on the Lake Geneva region as a fertile ground for economic and social growth (upon invitation only).

The Geneva Watch Days will also provide an opportunity for the FHH to present its training programs, including the FHH Certification, the only internationally recognised certification in general watchmaking knowledge, in the dedicated “Culture Club” section of the Pavilion. 

As there is a growing number of certified individuals, the FHH is organising a graduation ceremony for recent certification candidates, taking place during the event, specifically on Friday 5 September, after the Brunch Duel. 

Other notable action, to celebrate watchmaking, the foundation is extending the hours of its "Watch Makers" exhibition, which is being held at the Pont de la Machine, a few meters away from the main venue, which offers an understanding and experience of the techniques of the approximately 40 trades that make up traditional watchmaking.

 

Through this rich, playful, and educational menu, the Fondation Haute Horlogerie intends to actively participate in the success of the Geneva Watch Days, an event that encourages people to "open up, dare, and innovate" for the pleasure of all.

Animations from FHH

Everyday. 4-7 September
Pavilion, main venue

10:30am - Emmanuel's Picks
2:00pm - Guided tour of the “Prouesses” exhibition with a FHH certified trainer
3:00pm - Guided tour of the “Prouesses” exhibition with a FHH certified trainer

 

Friday 5 September

Glassbox

12pm-1:30pm - FHH Brunch Duel
1:30pm-2pm - FHH Certification Diploma ceremony

 

Saturday 6 September
Pavilion, main venue

11am - FHH Brunch Quiz
6pm - The GWD Auction, lot 7 FHH x GPHG
 

Sunday 7 September
Glassbox

8:30am - “Swiss Power Breakfast”
12pm - World Watch Day announcement with the participation of FHH