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FHH | The Quirky Backstory of the Piaget Upstream
The Quirky Backstory of the Piaget Upstream_1

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Piaget Upstream. Piaget Upstream. Piaget Upstream. Piaget Upstream

17 June 2025

The Quirky Backstory of the Piaget Upstream

education

by @watches_and_culture

When piaget launched the Upstream in 2001, it was a striking piece of innovation.

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Featuring a groundbreaking design where the bezel doubled as the clasp, it redefined how we wear and experience watches.

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But despite its genius, the Upstream remains a hidden gem in the watch world. Why?

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Here’s a little-known fact: the Upstream was launched on September 11, 2001—a day forever marked by tragedy.

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Understandably, the watch’s debut was overshadowed, and its unique story was lost in the noise of history.

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Yet, this watch is a testament to Piaget’s creativity in the early 2000s, blending sleek, modern aesthetics with engineering brilliance. While no longer in production, the Upstream holds a special place in the hearts of collectors who value its audacious spirit and the story behind its short-lived journey.