A Talk With. A Talk With. A Talk With. A Talk With. A Talk With
@olliecrocs. @olliecrocs. @olliecrocs. @olliecrocs
08 March 2026
A Talk With @olliecrocs
Ollie Cox is a London-based style and watch writer, known for connecting fashion to wider cultural moments. We invited him to A Talk With to share five key moments that shaped his inspirations and journey in watchmaking:
Something to wear: For me, watches fall under the style umbrella. I’m drawn to the design side of things first. A watch is something you wear and has a hefty presence on your wrist. When someone puts one on, it says something personal, and I love that. I look at watches the same way I would a jacket or pair of shoes; they need to be functional but look good, too.
A lasting impact: Skateboarding was an early introduction to the skill in making something technical and difficult look effortless. Two people can do the same trick, but the person who can land it cleanly and make it look easy in their own way has an inherent style. Watches are these incredibly technical objects that balance complex mechanics with form and design. Weirdly, I see parallels between skateboarding and watches. I’m drawn to watches that balance complexity and technicality without trying too hard or being too over the top. I’ve also found people in the watch industry who grew up skateboarding, and sharing that level of obsession and nerdiness is fun.
Keeping Time: We don’t need a watch solely for its time-telling purpose anymore. But having the time on my wrist without distraction is a doomscroll deterrent I’m increasingly grateful for.
