A talk with. A talk with. A talk with. A talk with. A talk with
@watchgirloffduty. @watchgirloffduty. @watchgirloffduty. @watchgirloffduty
A TALK WITH @watchgirloffduty
Zoe Abelson, a seasoned watch industry professional and founder of @sourcedbygraal brings over a decade of experience from roles at Antiquorum, Auctionata, Crown & Caliber, and WatchBox. Her expertise in vintage timepieces and market dynamics is complemented by a strong online presence as @watchgirloffduty. Zoe has initiated a global all-female watch collecting community on Whatsapp, hosting meetups and emphasizing a collecting philosophy centered on trust, reliability, and the joy of personal preference.
I cherish heirloom watches passed down through generations, holding sentimental value beyond their worth. Each watch carries memories—some with my Grandmother and others from great grandparents I never knew. Wearing and creating new memories with them is a special joy.
Travel and watches are my twin passions—I’m always planning my next adventure and contemplating my next watch acquisition. Both may be costly, but their value is unquestionable.
Building my dream watch collection is a continual journey. Reflecting on early acquisitions reveals the evolution of my taste and the emotions tied to each timepiece, capturing the essence of that period in my life.
Seeing a gap in the watch community where social media couldn’t connect watch enthusiasts in groups, I created an « Off Duty » Whatsapp community with three global group chats for different interests. One for female watch enthusiasts, one for independent watch brand lovers, and one for people who love “neo-vintage” watches. With over 600 members, we connect, share, and even meet up during my travels—making me feel like a global citizen with fellow watch enthusiasts worldwide.
The male-dominated watch world has motivated me to succeed on my terms. I aspire to inspire other women to join and thrive in the industry.