FHH | A Focus On The Cartier Cheich Dakar Trophy Watch

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Cartier Cheich Dakar Trophy Watch. Cartier Cheich Dakar Trophy Watch. Cartier Cheich Dakar Trophy Watch. Cartier Cheich Dakar Trophy Watch

28 October 2026

A Focus On The Cartier Cheich Dakar Trophy Watch

education

by @watches_and_culture

At Cartier, even trophies come in gold. In 1983, the brand created the Cartier Cheich, a sculptural watch designed as the ultimate reward for conquering the Paris-Dakar rally twice in a row.

Its most striking feature is the case. Neither round nor square, it is shaped like a cheich, the traditional Tuareg headscarf, its twisting folds of yellow, white and rose gold forming a wearable desert sculpture, a tribute to resilience, elegance and heatproof style. Only four were ever made: one was given to rally legend Gaston Rahier, while the rest remain vaulted in Cartier's archives. More than a watch, the Cheich is a mirage turned metal.