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FHH | A Talk with @iamcasa: Insights into Horology
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A TALK WITH. A TALK WITH. A TALK WITH. A TALK WITH. A TALK WITH

@iamcasa. @iamcasa. @iamcasa. @iamcasa

15 April 2025

A Talk With @iamcasa

A talk with

by @iamcasa x @watches_and_culture

A TALK WITH @iamcasa

Andrea Casalegno is a Milan-based watch collector and enthusiast. He wears multiple hats as a consultant, content creator, and editor in watchmaking. We’ve invited him to share his journey and insights into the world of horology : 

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1. Milano & Italy: I’m born and raised in Milano, city of business and fashion for us, but I have always loved to speak, so while I take inspiration from my country, people, friends and history I still try to communicate with other cultures from which I always try to steal and learn charming insights.

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2. Ralph Lauren: to me, Ralph’s style is the perfect “Italian-American”. While he doesn’t have these origins, he still manages to be (and create) the most interesting gentlemen’s style for the modern times, blending cultures, colors, shapes and taste, that I try to emulate in my daily life. And can we forget the cars (and watches) he has?! Come on!

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3. Quirky watches: my first watch was an Omega De Ville, tonneau, with floral dial, no start could have been better because I got used to shapes that were not round, and that is to me a key point. Creativity led me to collect tank-shaped golden watches, which easily led me to Exaequo and its Dalì-esque watches I brought back from the oblivion, and it evolves with independent watchmakers and so on, as they embody what I love most in watchmaking: emotions and creativity.

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4. Double breasted jackets: I listen to rap music. I appreciate a Lamborghini Urus as much as a Versace silk shirt, but my heart lays where a good tailor is. With a nice blue double breasted suit with a denim shirt underneath, every watch looks like a star on the wrist, and I like myself when this whole picture comes together.

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5. Culture - from watches to hand gesture and dolce vita: while my life needs to be hectic for me to feel worth it, I really love my elder people, the way they talk, they speak, and how they all make me feel when they tell me their stories, when they dress up, when they eat and sunbath. This, to me, is something we need to preserve and cherish, as it is what made our culture amazing, our watches charming and our people different. Watches are my thing, but they’re not enough without the whole imaginary and ecosystem. 

I would describe me as a passionate watch collector that made a life (and job) out of it, now being a content creator and consultant for watchmaking entities, based in Milan but always looking at the world.