This masterclass explores how watchmaking brands can turn their heritage into a strategic digital asset, ensuring its longevity while engaging a new generation of consumers. Through data-driven insights, case studies, and hands-on exercises, we will uncover how luxury brands can preserve, curate, and extend their legacy in the digital world.

In Collaboration with Aura Blockchain Consortium and Deloitte, FHH is holding its first Masterclass on the Digital Product Passport,a digital record that contains information about a product's lifecycle, from its origin and manufacturing to its use, repair, and end-of-life management.

For the first time, Fondation Haute Horlogerie is joining forces with the renowned IMD Business School and Professor Stéphane JG Girod to offer a unique Masterclass. The Masterclass delved into Client Engagement, one of the subjects discussed and debated during the last edition of the FHH Forum.

For the second consecutive year, the Fondation Haute Horlogerie organised a seminar on compliance, attended by professionals from the watch and jewellery sector. The event shed welcome light on a fundamental topic for the luxury economy.

The Masterclass organized by Watches and Culture on November 3 focused on sustainability and what is commonly referred to as "Soft Law" or "Soft Compliance". More than 60 participants attended, representing a good cross-section of FHH partner and non-partner watch brands and groups, as well as suppliers to the watchmaking value chain.