FHH | Masterclass Luxury Digital Heritage

20 May 2025

Masterclass Luxury Heritage

Masterclass FHH x 180Global

This masterclass explores how watchmaking brands can turn their heritage into a strategic digital asset, ensuring its longevity while engaging a new generation of consumers. Through data-driven insights, case studies, and hands-on exercises, we will uncover how luxury brands can preserve, curate, and extend their legacy in the digital world.

In collaboration with the 180 Global agency, Fondation Haute Horlogerie is delighted to present its latest Masterclass on the importance of integrating a brand's heritage into the digital world

Masterclass Luxury Heritage Hosts

Masterclass Luxury Heritage Hosts

Leveraging Luxury Heritage for a Digital World: Between Brand Elevation and Long-Lasting Capital

Luxury brands face a paradox in the digital era: while their heritage is one of their strongest assets, the fast-paced, ephemeral nature of online content threatens its preservation. With 38% of webpages from 2013 no longer accessible and half of American teens being online almost constantly (Pew Research Center), the challenge is clear: how can luxury brands maintain and elevate their legacy when digital archive is continuously disappearing, at a time when content is everywhere, but attention is nowhere?

Takeaways

What You’ll Gain from This Masterclass
●    Strategies to preserve and elevate luxury heritage in a digital-first world
●    Insights on how communities and technology can extend brand legacy
●    Tools to transform storytelling into interactive, long-lasting brand ecosystems

Practical Information

Location: Fondation Haute Horlogerie offices, 
Pont de la Machine 1, 1204 Geneva

Date: Tuesday 20 May

Time: 10h-15h