Swatch, founded in 1983, revolutionized watches with art, design, and innovation. Experience the iconic collections.
1983
The first collection of Swatch watches, in plastic, steel, rubber and other materials, hit the market.
1997
Launch of the Skin, a nearly weightless watch with a 3.9-mm, ultra-thin case.
1998
Creation of Swatch Group, which steadily grew into one of the biggest watch groups in the world, with brands positioned in the luxury sector and at entry level.
2013
Introduction of the first mechanical Swatch, Sistem51.