Fondation Haute Horlogerie
Pont de la Machine 1
1204 Geneva
20 Mai 2025
Masterclass FHH x 180Global
location_on
schedule
Tuesday, 20 May, 2025
10h-15h
link
Free admission
In English
This masterclass explores how watchmaking brands can turn their heritage into a strategic digital asset, ensuring its longevity while engaging a new generation of consumers. Through data-driven insights, case studies, and hands-on exercises, we will uncover how luxury brands can preserve, curate, and extend their legacy in the digital world.
In collaboration with the 180 Global agency, Fondation Haute Horlogerie is delighted to present its latest Masterclass on the importance of integrating a brand's heritage into the digital world.
Leveraging Luxury Heritage for a Digital World: Between Brand Elevation and Long-Lasting Capital
Luxury brands face a paradox in the digital era: while their heritage is one of their strongest assets, the fast-paced, ephemeral nature of online content threatens its preservation. With 38% of webpages from 2013 no longer accessible and half of American teens being online almost constantly (Pew Research Center), the challenge is clear: how can luxury brands maintain and elevate their legacy when digital archive is continuously disappearing, at a time when content is everywhere, but attention is nowhere?
Takeaways
What You’ll Gain from This Masterclass
● Strategies to preserve and elevate luxury heritage in a digital-first world
● Insights on how communities and technology can extend brand legacy
● Tools to transform storytelling into interactive, long-lasting brand ecosystems
Practical Information
Location: Fondation Haute Horlogerie offices,
Pont de la Machine 1, 1204 Geneva
Date: Tuesday 20 May
Time: 10h-15h