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FHH | The Quirky Backstory Of The Heuer Kentucky
The Quirky Backstory Of The Heuer Kentucky_1

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10 September 2025

The Quirky Backstory Of The Heuer Kentucky

education

by @watches_and_culture

In the late 1970s, Heuer was in survival mode.

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The Quartz Crisis was shaking Swiss watchmaking to its core, and brands scrambled to stand out with bold design, new tech, or both.

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Enter the Heuer Kentucky, a watch shaped like nothing else on the market.

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Launched in 1977, the Kentucky took its name (and its design cue) from the world of horse racing.

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The case, with its broad, squared curves and recessed screws, was deliberately styled to evoke a horseshoe.

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A nod to the Kentucky Derby, it was marketed as a blend of sporting spirit and luxurious eccentricity.

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It came in two personalities. First, the automatic chronographs, powered by Heuer’s Calibre 12 and its siblings, wrapped in steel (sometimes accented with gold) with a strong 70s vibe.

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Then came the LCD chronographs: futuristic, quartz-driven models with split-second memory, marketed as cutting-edge functional timekeepers. Together, they showed Heuer hedging its bets between mechanical heritage and electronic innovation.